Metode de publicitate testate/ John Caples; Traducere de Oana Alexandra Petre
Publica, 2008, Bucuresti
, (carte) 392p., ISBN 978-973-88365-5-6
Topics (ro): media - publicitate - metode testate; reclama - text publicitar; publicitate testata - publicitate netestata
Topics (en): media - advertising - tested methods; advertising - advertising text; tested advertising - untested advertising | |
Position: M-CAP
UDC: 659.1
Reviews: Google, Amazon (UK,DE,FR), Barnes&Noble, BibNat, BCU, WorldCat, LOC |
 |
