Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause / Philip Kotler and Nancy Lee
John Wiley & Sons, Inc., 2005, New Jersey
, (carte) x, 308 p., ISBN 0-471-47611-0 (hbk)
Topics (ro): economie - afaceri - responsabilitate sociala; studiu de piata social; corporatii - contributii caritabile; imagine corporatista - marketing social
Topics (en): economics - business - social responsibility; social marketing; corporations - charitable contributions; corporate image - social marketing | |
Position: Jc-KOT
UDC: 658.4
Reviews: Google, Amazon (UK,DE,FR), Barnes&Noble, BibNat, BCU, WorldCat, LOC |
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