New Europe College

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Found books: 1 - 1 (total 1 t: a: ).

1. Kotler, Philip; Lee, Nancy
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause / Philip Kotler and Nancy Lee
John Wiley & Sons, Inc., 2005, New Jersey , (carte) x, 308 p., ISBN 0-471-47611-0 (hbk)
Topics (ro): economie - afaceri - responsabilitate sociala; studiu de piata social; corporatii - contributii caritabile; imagine corporatista - marketing social
Topics (en): economics - business - social responsibility; social marketing; corporations - charitable contributions; corporate image - social marketing
Position: Jc-KOT UDC: 658.4
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